History

Marvis toothpastes are marketed by the company Ludovico Martelli s.r.l.
It ‘s the postwar period and precisely 1948, when Pietro Martelli decided to devote himself to shaving products creating shaving creams and other shaving products.
A few decades later Pietro Martelli’s descendants decided to extend the company’s influence to the neighbouring sectors of cosmetics and personal hygiene.
Among the various brands acquired there is, in fact, the Florentine company Marvis that operates in the domestic market but, increasingly, also in the foreign market and especially in the U.S. where the toothpaste Marvis is among the must of Made in Italy.
An original product to be associated with the made in Italy, a concept that more easily reminds us of the food industry or fashion, but able to testify how much the creativity of the Italian flag still has much to say.

Marvis Products

Marvis is characterized by a strong attention to packaging, which has a decidedly retro look, as well as the care of the different flavors of toothpaste.
In fact, the Fiesole-based company offers at least seven variants, not to mention limited editions. The assortment of flavours is more similar to the menu of a restaurant, for variety and refinement, than to the needs of a normal toothpaste.
We are used to seeing different flavours of the same toothpaste on the shelves, but most of them are classified according to different dental problems.
In Marvis, however, oral hygiene is combined with creativity and we can choose, for example, between the green classic strong mint, with its prolonged feeling of freshness, and the orange ginger mint with a spicy taste. You can also choose between mint and cinnamon toothpaste or mint and licorice and mint and jasmine.
The other flagships of the company are the black licorice black, created in collaboration with Amarelli, a liquorice producer since 1731, and the red cincinnamon mint characterized by unmistakable oriental flavors.

Typical Tuscan cuisine

Before cleaning the mouth with the intense taste of Marvis toothpastes, it is not difficult to delight it with the many characteristic dishes of Florentine cuisine. If among the first courses the classic ribollita soup, the result of the peasant traditions of the past, the queen of second courses continues to be the Florentine steak whose cooking is itself an art to be appreciated.